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avatar for Gena Lofton

Gena Lofton

Passive Income Advisors
Founder
Greater Los Angeles Area
Gena Lofton is the founder of Passive Income Advisors (PIA) and the host of the A2A Investor show. Her company helps high-income professionals achieve financial freedom in only a few short years with a proven methodology, “The Financial Freedom Formula F3”. The proprietary methodology is a step by step system which enables anyone to replace their higher taxed income with tax efficient passive income by using debt and reducing one’s taxes. Thousands have successfully used the formula to achieve financial freedom and it is the same formula which Gena used to acquire over 4,000 apartment units, a Hilton resort, assisted living facilities, oil and gas ventures, junior mining, technology, and telecommunication (e.g. AT&T) assets.

Prior to founding PIA, Gena transformed many Fortune 1000 companies while at Ernst & Young Management Consulting until the sale to Cap Gemini in 2002 for $11 billion. She spent nearly a decade as part of the management team of DIRECTV, which led to the sale to AT&T for $48.5 billion in 2015. She is the author of Escape the Madness, The, 10 Steps to Get Out of the Rat Race. She has never married and resides in Los Angeles, California.