Gena is an Investor, Author, and Speaker. Homeless and Abandoned at the age of 2, her primary goal was Financial Freedom. Within a few short years, she achieved Financial Freedom by acquiring over 4k apartment units and other income-producing assets, while simultaneously on the management team of the World’s Largest Pay TV Company, DIRECTV, until the sale to AT&T. Today, she helps others achieve Financial Freedom Quickly with assets which generate tax-efficient passive income with her proprietary methodology, the Financial Freedom Formula™ which can be easily implemented by following the steps in her book Escape the Madness: The 10 Steps to Get Out of the Rat Race. She is a featured speaker at many global conferences such as Freedomfest, The New Orleans Investment Conference, etc.